About Company

Our Story

Hello, and welcome to Ruben Tours and Travel! I'm Aelita, the founder, and I was born and raised in the picturesque north of Armenia. My journey with travel began in the embrace of nature, surrounded by mountain ranges, forests, and the rich history of my homeland. As a child, my father would often take us hiking, sharing the beauty of our surroundings and the stories of old churches nestled in the mountains. It was through these early experiences that I developed a deep love for nature, history, and exploration.


My passion for languages led me to study German language and literature at the Linguistic University in Yerevan. During my studies, I founded a German-speaking club in a French foundation (SPFA), where I had the opportunity to guide German and French groups across Armenia. This experience not only honed my language skills but also planted the seed for my future travel agency.


After graduation, I worked with a Swiss Foundation (KASA), leading projects focused on environmental protection, camping, hiking, and archaeology. My husband and I soon realized that this was the path we wanted to pursue. In 2008, we turned our passion into reality by founding Ruben Tours and Travel.

Our partners

Our Team

Our team is composed of dedicated local experts who share a deep love for Armenia and its neighboring regions. Our guides are more than just professionals; they are ambassadors of our culture, fluent in multiple languages and eager to share their knowledge and experiences with you. Each member of our team brings a unique perspective, ensuring that your journey with us is not only informative but also personal and enriching.

Customized Journeys

Customized Journeys

Authentic Local Connections: We go beyond the typical tourist experience by fostering genuine connections with local communities. Our tours offer you the chance to engage directly with artisans, farmers, and other locals, providing a deeper understanding of the culture and traditions of the regions you visit.

 

Small Group Tours: We believe in quality over quantity. Our tours are conducted in small groups to ensure a more personalized experience.

 

Regional Expertise: With us, you can explore not only Armenia but also the neighboring countries of Georgia, Turkey, and Iran. We offer multi-country tours that allow you to discover the rich tapestry of cultures in this fascinating region.

 

Customized Journeys: Whether you prefer a cultural tour, jeeping, an eco-adventure, pilgrimage or something totally different, we tailor your experience to match your interests and needs.

Years of Experience

Years of Experience

Years of Experience: With over 15 years of experience in the travel industry, Rubentours&Travel has developed a deep understanding of what makes a journey truly memorable. Our extensive knowledge of Armenia and its neighboring regions allows us to craft tours that are not only enjoyable but also insightful and immersive.

 

Authentic Experiences: We offer you the chance to immerse yourself in the daily life and traditions of the local people. Our tours are designed to provide deep insights into the culture, history, and art of Armenia and its neighbors.

 

Expert Guidance: Our tour guides are not just knowledgeable; they are passionate about what they do. They act as a bridge between you and the locals, ensuring that your experience is both educational and heartfelt.

Safety and Comfort

Safety and Comfort

Safety and Comfort: Your safety and comfort are our top priorities. We carefully plan our itineraries to ensure a smooth and enjoyable journey, with reliable transportation, comfortable accommodations, and experienced guides who are trained in first aid and safety protocols.

 

Culinary Delights: Our tours often include opportunities to enjoy local cuisine, with meals prepared from fresh, regional ingredients. Whether it’s a home-cooked meal in a village or a wine tasting at a local vineyard, you’ll experience the flavors of Armenia and its neighboring regions.

 

Eco-friendly and Socially Responsible: We are committed to environmental sustainability and social responsibility. Our tours are designed to be low-impact, respecting the natural beauty and cultural heritage of the regions we explore.

 

Tour Types, Directions and Services

At Ruben Tours and Travel, we offer a diverse range of tours that cater to various interests and preferences. Our tours are designed to provide you with an authentic and enriching experience, whether you're exploring Armenia for the first time or returning to discover more.

Culture, Thematic and Wellness

Culture and History Tours: Dive deep into Armenia’s rich cultural heritage with our culture and history tours. Visit ancient monasteries, explore archaeological sites, and learn about the traditions that have shaped this fascinating region.

 

Thematic Tours: Whether you're interested in photography, archaeology, or religious heritage, our thematic tours are tailored to specific interests, providing in-depth exploration of your chosen theme.

 

Wellness Tours: Rejuvenate your mind, body, and spirit with our wellness tours. Enjoy activities like yoga, spa treatments, and meditation in serene, natural settings.

 

Eco, City & Winter

Agro and Eco Tours: Experience Armenia’s agricultural traditions and eco-friendly practices firsthand. Visit organic farms, participate in harvests, and learn about sustainable living in our agro and eco tours.

 

City Excursions: Discover the vibrant cities of Armenia with our city excursions. From the capital city of Yerevan to smaller towns, immerse yourself in urban life, art, and culture.

 

Winter Tours: Embrace the beauty of Armenia in winter. Our winter tours offer activities like skiin, and cozy village stays, allowing you to enjoy the season’s charm.

Nature, Hiking & Mountains

Nature and Wildlife Tours: Discover the unspoiled natural beauty of Armenia, home to diverse flora and fauna. Our nature and wildlife tours take you to national parks, nature reserves, and hidden gems.

 

Hiking: Explore Armenia's diverse landscapes through our carefully curated hiking tours. Whether you're looking for gentle walks through picturesque valleys or more demanding trails that wind through forests and along rivers, we offer hikes suitable for all levels of experience.

 

Mountain Peaks: For those seeking a challenge, our mountain peak tours offer the chance to conquer some of Armenia's most majestic summits. Experience the thrill of climbing towering peaks, where breathtaking views and a sense of achievement await at the top.

 

Regional, Wine, Gastro & Adventure

Regional Tours: Explore the unique regions of Armenia and its neighboring countries, each with its own distinct culture, history, and natural beauty.

 

Wine and Gastro Tours: Delight in the flavors of Armenia with our wine and gastronomy tours. Experience traditional Armenian cuisine, visit local wineries, and taste the rich wines that this ancient wine-producing region has to offer.

 

Adventure Tours: For the thrill-seekers, our adventure tours include activities like rafting, rock climbing, and more, set against the stunning backdrop of Armenia’s rugged landscapes.

Community Envolvement

Community Envolvement

At Rubentours and Travel, we believe in the power of tourism to transform communities and create lasting positive impact. Our commitment to community development is exemplified by the establishment of the Metsavan Adventure Center, a pioneering initiative that promotes sustainable tourism in the region.

 

Through the Metsavan Adventure Center, we have actively contributed to the local economy by helping residents convert their homes into welcoming guesthouses. We provided training to locals, enabling them to host guests, conduct tours, and offer masterclasses that showcase their unique skills and traditions. By empowering the community, we ensure that tourism benefits everyone, from the hosts to the visitors.

 

 Adventure Tourisme Center of  Metsavan

Adventure Tourisme Center of Metsavan

To further enhance the adventure experience in the region, we have invested in adventure-related equipment, including bikes, tents, and other gear necessary for outdoor activities. These resources have allowed us to offer a variety of adventure tours and activities that highlight the natural beauty of the area while promoting responsible and sustainable tourism.

 

Our values are rooted in respect for the environment and the cultures we engage with. We are committed to creating authentic, environmentally friendly, and socially responsible travel experiences that not only provide unforgettable memories for our guests but also support the communities and environments we cherish.

 

Testimonials

Unsere  Reisegruppe  hatte ein “trauriges" Schicksal.  

Die Gruppe musste “leiden”  unter einer Reiseführerin mit besten Kennnissen der deutschen Sprache,  und an deren absolut perfektes Wissen über die Geschichte, Kultur, Religionen und Politik in Armenien in den letzten 3000 Jahren !!!

Ich war völlig begeistert davon meine Kennnisse über Armenien Null auf einen neuen Höhepunkt anheben zu lassen   …  wobei mein Höhepunkt immer noch weit entfern ist von der Kenntnissen der Reiseführerin.  1000 Dank für die Spitzenleistungen !!!!!

Mit bestem Gruss

Eberhard 

Dieter Winkle - copy

Wir, Karin und Dieter, begleitet mit einer professionellen Videokamera waren Oktober 2018 24 Tage in Armenien und Georgien unterwegs. Wir haben diese Tour mit Rubentours gemacht. Nver, der Ehemann von Aelita, hat uns mit seinem Van gefahren und begleitet. Da die Strecken außer einigen Pflichtzielen nicht festgelegt war, war die Realisierung für Nver alles anderes als einfach, er war Fahrer, Guide, Organisator und Kameramann zugleich, also Mädchen für alles. Nach dem Motto: „Gemeinsam ist man stark“ haben wir dank seines Könnens alles in die Reihe bekommen. Seine Sprachkenntnisse in Englisch, Deutsch und Russisch reichten völlig aus um eine problemlose Unterhaltung zu gewährleisten, und wir hatten unseren Spass miteinander. Mal sehen wenn der Film fertig ist wie die Resonanzen sind. Also Note „Sehr gut“ und eine Empfehlung an alle Interessenten, die an dieser Region Interesse haben.

Baden-Baden

Dieter Winkle

Drei Wochen sind wir mit Aelita durch das türkische Kurdistan, Georgien und schließlich Armenien gereist - wir waren total begeistert. Die Reise an sich, vor allem aber das profunde Wissen, die Herzlichkeit und gelebte Authentizität unserer armenischen Reiseleiterin haben unsere Herzen für diese Region, ihre komplizierte Geschichte und ihre Menschen geöffnet. Noch immer klingt das in uns nach - wir kommen wieder!!!    

Deutschland

Hans Lüderitz

Aelita ist eine wundervolle Reiseleiterin. Man spürt ihre Begeisterung für Armenien. Sie ist eine Spezialistin im Bereich Kultur, Geschichte und Politik Armeniens und kann daher Besuchern unterschiedliche Hintergründe über die Ausflugsorte mitteilen und verschiedene Perspektiven eröffnen. Gleichzeitig is sie eine einzigartige Wanderexpertin, die mich mit ihrem Wissen über Landschaft, Tierwelt und Wanderungen sehr beeindruckt hat. Ich werde sie auf jeden Fall wieder treffen und an einer ihrern zahlreichen Reisen teilnehmen! Ich wünsche Dir nur das Beste, liebe Aelita!

Deutschland, Regensburg

Sophia Wellek

Eine Privatreise kreuz und quer durch Armenien, einer Wiege des Christentums mit dem Ehepaar Aelita und Nver ist ein grossartiges Erlebnis. Excellente Betreuung, hohe Kompetenz, wertvolle Sprachkenntnisse und offensichtlich sehr viel Erfahrung garantieren den Reise-Erfolg auf hohem Niveau!.

Schweiz

Peter Basci

Danke für die tolle Tour und die perfekte Führung von Nver. Bei ausgezeichnetem Wetter haben wir den höchsten Berg Armeniens voll genossen. Danke auch für die überaus fürsorgliche Organisation durch Aelita! 

Österreich, Wien

Gabi und Wolfgang

Bonjour chère Aélita.

Je garde un excellent souvenir de notre pèlerinage en Arménie. Je garde une réelle affection pour le peuple arménien, sa culture, ses monastères, ses paysages, ses montagnes, l'accueil chaleureux et la générosité de ses habitants, du père Mikaël et d'autres prêtres, son histoire marquée par les tragédies, les horreurs du génocide. Je garde aussi dans mon coeur et mes souvenirs l'excellent programme que vous nous avez concocté, et la guide remarquable et appréciée par tous que vous avez été.

Portez vous bien et à la joie de povoir revenir dans votre beau pays.

Yves Verfaillie

Ende Autugst - Anfang September 2023 habe ich und meine Familie eine wunderbare Rundreise in Armenien gemacht. Die Organisation durch Ruben Tours war perfekt. Unser Programm wurde sehr abwechslungsreich zusammengestellt: viel Kultur, Natur und Action, so dass auch mein 16 jähriger Sohn eine große Freunde daran hatte. Herzlichen Dank an unseren Reiseführer Vardan, der durch seine Kompetenz, Freundlichkeit und interessante Gespräche unsere Reise bereichert hatte. Wir sind glücklich, Armenien mit seiner jahrtausendealten Geschichte und Kultur, mit so freundlichen herzlichen Menschen, so unterschiedlichen Landschaften kennengelernt und in unsere Herzen geschlossen zu haben. Alles Gute für Ruben Tours und eine Empfehlung an alle Interessierten.

Natalia Avramova

Ma femme et moi-même avons eu un immense plaisir à la découverte de votre magnifique pays. La guide Melania nous a fait partager son enthousiasme et le chauffeur a montré une ponctualité et une disponibilité exemplaires.

Les deux hôtels étaient bien choisis.

Un grand merci d’avoir organisé notre voyage.

Avec les cordiales salutations de

 

René et Catherine Rizzoli

René Rizzoli

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